Piracy

Impact of PIRACY on the film industry:

• Research suggests that almost 30% of the UK population is active in some form of piracy, either through streaming content online or buying counterfeit DVDs.
• Such theft costs the UK audiovisual industries about £500m a year.
• According to a 2010 TERA report, up to a quarter of a million jobs will be at risk if nothing is done about copyright infringement in the UK by 2015.
• Hollywood director Lexi Alexander has said that piracy statistics are incorrect
• “Piracy has NOT been proven to hurt box-office numbers - on the contrary, several studies say it may have boosted the bottom line.”
• The Wolf of Wall Street was named the most pirated film of 2014, it was downloaded 30.04m times

• Top 10 most pirated movies of 2014

  1. The Wolf of Wall Street: 30.035m downloads
  2. Frozen: 29.92m
  3. Gravity: 29.36m
  4. The Hobbit: The Desolation of Smaug: 27.63m
  5. Thor: The Dark World: 25.75m
  6. Captain America: The Winter Soldier: 25.63m
  7. The Legend of Hercules: 25.13m
  8. X-Men: Days of Future Past: 24.38m
  9. 12 Years a Slave: 23.65m
  10. The Hunger Games: Catching Fire: 23.54m

Distribution - Netflix

Transmedia

This video is an example of transmedia because a prosumer of the product has created a replica of the scene from Frozen in which the song 'Let It Go' is performed by creating a LEGO animation. The prosumer has emulated the movements, locations and expressions seen in the film, illustrating their appreciation and that they like the film. It is also an example of Social and Cultural convergence as it has over 1 million views, meaning that people across the globe are coming together to view the video and share ideas/thoughts.