This video is an example of transmedia because a prosumer of the product has created a replica of the scene from Frozen in which the song 'Let It Go' is performed by creating a LEGO animation. The prosumer has emulated the movements, locations and expressions seen in the film, illustrating their appreciation and that they like the film. It is also an example of Social and Cultural convergence as it has over 1 million views, meaning that people across the globe are coming together to view the video and share ideas/thoughts.
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